Three months without basketball isn’t natural to men and women who are literally paid to play the game, which is why NBA and WNBA players have had to get creative with their spare time. The NBA found a way to intrude even more into the emerging ecosystem, through NBA Top Shot, a product made with Dapper Labs and that is nothing more than a game that Tokenize dunks, triples and other great plays of basketball stars, as we reported in CriptoNoticias.The pandemic has been tough on all of us, even LeBron James within the famous championship.Īnd not only that. In the past, groups such as the Dallas Mavericks, Sacramento Kings, Miami Heat, Orlando Magic and Los Angeles Clippers, Cleveland Cavaliers have given rise to the presence of cryptocurrencies and blockchain. The partnership between Coinbase and the major international basketball leagues only reaffirms the relationship that various teams have had with cryptocurrencies, such as bitcoin, in addition to other tokens. NBA teams that have already engaged with cryptocurrencies and tokens
“Our partnership with Coinbase is representative of the WNBA’s emphasis on innovation as we continue to find opportunities to meet our fans where they are,” said Phil Cook, who is the WNBA’s chief marketing officer.
This was reported by the NBA itself in a statement, where they highlight that it is the first association of a cryptocurrency exchange with the American basketball league.īoth organizations signed an agreement that proposes the use of unique content, innovations, activations and experiences from Coinbase “To educate fans on the increasing advances occurring in cryptoeconomics”Ĭoinbase, created in 2012 and one of the exchanges listed on the Stock Exchange, announced the partnership via Twitter, where they stated: “We are pleased to announce that, as of today, we are the official cryptocurrency platform of the NBA, WNBA, NBA2KLeague and USA Basketball.”Īccording to Kate Rouch, who is the director of marketing for the cryptocurrency platform, “the freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission.”įor his part, Kerry Tatlock, who is the NBA’s Senior Vice President of Media and Global Marketing Alliances, said that hope to collaborate with Coinbase to “provide fans with new ways to interact with and with the league, while enhancing the experience for fans who are already Coinbase users.” It is now an exclusive partner of the league, as well as the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and USA Basketball. Know more.Ĭoinbase, one of the exchanges largest cryptocurrency companies, officially this week became the first cryptocurrency-related company to join the National Basketball Association of the United States ( NBA). The NBA hopes to provide fans with new ways to interact with the league through Coinbase.
With the association they will create “interactive experiences” for the NBA community and athletes.